LaShonda Bracey is a serial entrepreneur, author, sought-after training, guru and creative visionary. As CEO & President of Health-Works and ASAP Training and Course Development, this inspiring entrepreneur is making strides in the world of government training and consulting and beyond. Since starting two training firms and working with hundreds of clients all around the country, she has built a solid reputation as an astute deal-maker for top federal and private sector agencies, executives and every day individuals seeking to build and improve their learning portfolios. This ambitious leader brings unique perspective and experience, and continues to overcome obstacles and blaze new trails daily.

LaShonda was born and raised in Southwest, Michigan and began her climb to success when she was only seven-years-old. She developed her knack for negotiation and entrepreneurship by doing hair and nails in her parents home. When most girls were busy with their dolls, she was more interested in playing “mogul,” creating clients and connections, to-do lists and delegating.

Fast forward a few years later, LaShonda remained on the fast track receiving her Bachelor’s in Applied Biology and Chemistry, while working fulltime at a pharmaceutical company she obtained a Masters Degree in Training and Development and Course Development.  Immediately after, she applied for a doctoral program, only to be told she was too young.  That didn’t stop her and LaShonda took business classes pursued opportunities in training, and truly cultivated the entrepreneurship passion closest to her heart. LaShonda has also tried her hand at a few franchising opportunities.

These diverse opportunities eventually paved the way for her personal and professional development.  So after careful consideration, she took a step out on faith, looked fear in the eye and left a steady 9-to-5 job during the economic downturn and played her hand at living her passion, and since then has never looked back.  Not to mention expansion, merger opportunities and other exciting projects in the works.

Others are definitely taking notice of her boundless energy, enthusiasm and drive, with LaShonda being featured as a Wharton Lead Council Lunch and Learn SpeakerBlack Woman’s Round Table Advisory Council winner, featured in SNAG Magazine, Women Who Launch, among other media outlets. This attention, her drive and determination to show the world how she handles business led her to consulting and training on a full time basis.


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